- The definition and significance of going concern value in business acquisitions.
- How intangible assets contribute to going concern value.
- What factors influence a business’s going concern value.
- How different valuation methods determine going concern value.
- What risks and challenges are linked to assessing going concern value.
Unlocking the best deal for a business – whether you’re buying or selling – is the ultimate aim of any savvy entrepreneur entering into a business acquisition. Understanding the concept of going concern value is key to achieving this. Going concern value extends beyond just physical assets, taking into account intangibles such as brand reputation, intellectual properties, and customer loyalty.
But what influences going concern value? Well, it’s a mix of factors – historical financial performance, market conditions, the skills of the management team, customer relationships, and supplier connections. Determining this value involves using various methods, each with its pros and cons.
Potential buyers and sellers must delve into the complexities of going concern value. Why? Because a deep understanding of this concept is indispensable for ensuring a successful and fair acquisition process.
Join us as we dive deep into the world of going concern value.
What is Going Concern Value?
The concept of “going concern value” in business acquisitions refers to the value of a company under the assumption that it will continue its operations indefinitely and maintain its profitability.
This perspective is vital when determining the price at which a company is acquired.
In a business acquisition, especially for small businesses, this value often surpasses the worth of the tangible assets alone, like equipment or real estate.
The intangible assets, such as a robust brand reputation, intellectual properties, customer loyalty, and future profitability potentials, contribute immensely to this value.
When you hear “going concern value,” think of it as capturing the essence of a business – its past, present, and the potential future.
Importance of Going Concern Value in Business Acquisition

For potential buyers, especially those eyeing small businesses, the going concern value becomes a pivotal factor when making acquisition decisions.
It diverges from mere liquidation value, which is what a business’s tangible assets would fetch if sold off immediately.
While liquidation value gives a snapshot of the current worth, the going concern value paints a broader picture, capturing the vibrancy, potential, and sustainable profitability of the business.
A business with high going concern value offers more than just its physical assets; it offers a promise of sustainable growth and profitability.
Potential buyers, hence, view this as a premium, often willing to pay extra to acquire businesses that exhibit strong indicators of ongoing profitability and growth.
Factors Influencing Going Concern Value
Several factors play into the determination of a business’s going concern value. When contemplating an acquisition, it’s crucial to undertake meticulous due diligence to gauge these factors accurately:
Historical Financial Performance
Past performance can often be an indicator of future results. An enterprise that has consistently posted strong financial results is likely to have a higher going concern value.
Evaluating financial statements, profit margins, and sales trajectories can offer a clear lens into the business’s financial health.
Market Conditions and Industry Trends
The broader market and industry trends significantly influence going concern value.
A business operating in a growing market or industry naturally possesses higher potential and, by extension, a greater going concern value.
Management Team and Their Competence
The capability of a business’s management team is a significant determinant.
A competent, experienced, and visionary team can navigate the business through challenges, capitalizing on opportunities, which enhances the going concern value.
Customer Relationships and Loyalty
A loyal customer base that consistently patronizes the business boosts its value.
Strong customer relationships signify steady revenue streams in the future, which is an attractive prospect for potential buyers.
Supplier Relationships
A small business’s relationship with its suppliers can significantly influence its going concern value.
Favorable terms, trust, and long-standing partnerships with suppliers ensure that the business can continue its operations smoothly, further adding to its appeal and worth.
Valuation Methods for Going Concern Value

Discounted Cash Flow (DCF) Analysis
The DCF analysis is a widely utilized method for assessing the going concern value of a business.
It involves estimating the future cash flows the business is expected to generate and then discounting these cash flows back to their present value using a suitable discount rate, often the company’s cost of capital.
Pros:
- DCF provides a detailed, forward-looking perspective, making it especially relevant for businesses with significant growth potential.
- It can be tailored to the specific circumstances of each business.
Cons:
- It heavily relies on assumptions regarding future cash flows and the discount rate, which can introduce substantial subjectivity and potential for inaccuracy.
- It may not be suitable for businesses with unpredictable or fluctuating cash flows.
Market-Based Valuation
This approach determines a business’s value based on how similar businesses are valued in the open market.
By looking at metrics like Price-to-Earnings ratios of similar companies in the same sector or industry, a relative valuation is assigned.
Pros:
- It takes into account real-time market conditions and sentiments.
- Simpler and more straightforward, especially if there are many comparable companies in the market.
Cons:
- It might not account for company-specific risks or opportunities, focusing more on industry averages.
- The method is limited by the availability of truly comparable businesses.
Asset-based Valuation
An asset-based valuation method focuses on a company’s net asset value, i.e., the total value of its assets minus liabilities.
While this approach often aligns closely with liquidation value, it can also be tailored to reflect a going concern premise by considering the ongoing operational value of assets.
Asset-based valuation(i.e., the total value of its assets minus liabilities) primarily focuses on a company’s tangible assets, which might seem contradictory to the broader concept of going concern value, which emphasizes future profitability and intangibles.
However, when adapted to include intangible assets and the future earnings potential of tangible assets, asset-based valuation can offer insight into a business’s worth as an ongoing entity.
Pros:
- It provides a clear, tangible floor value for the business.
- It’s more objective since it’s based on the company’s balance sheet.
Cons:
- It might undervalue businesses with significant intangible assets or growth potential.
- Doesn’t always capture the full operational and future profitability of a company.
Comparable Company Analysis
Comparable Company Analysis (CCA) is a method wherein businesses are valued based on the valuation metrics of publicly-traded companies that are similar in nature.
Metrics such as Price-to-Earnings, Price-to-Sales, and Enterprise Value-to-EBITDA ratios of comparable companies are used to determine the value.
Pros:
- It takes into account the current market sentiment and the valuation of companies operating in similar conditions.
- Allows for a direct comparison with industry peers, providing an external benchmark.
Cons:
- Finding truly comparable companies can be challenging, especially for unique or niche businesses.
- Market inefficiencies or anomalies in a peer company’s stock price can skew valuations.
Risks & Challenges Associated with Going Concern Value
Market Volatility
The unpredictable nature of market conditions can greatly influence the assessment of a company’s going concern value.
An organization may be deemed valuable today due to high demand, favorable market conditions, or other external factors.
However, swift market downturns or other economic disruptions can quickly erode this perceived value.
Diversifying business operations across sectors and geographic regions can shield a business from localized market downturns.
Regularly reviewing and adjusting business strategies based on current market data can also help in adapting to volatile market conditions, ensuring the company still has a viable going concern.
Overreliance on Historical Data
While past performance is a crucial metric, basing going concern valuations entirely on historical data can be misleading.
The historical performance of a company doesn’t always guarantee its future success, particularly in fast-evolving sectors where innovation and adaptability are key.
Enhancing valuation processes by incorporating a combination of historical data and forward-looking projections can help mitigate this risk.
This should involve analyzing market trends, technological advancements, and other potential disruptors.
Scenario analysis, which models various future states of the market, can also be a valuable tool in ensuring a well-rounded valuation.
Management Changes during the Acquisition Process
The departure or change of key management figures during an acquisition can pose significant risks to going concern value.
This is because the skills, vision, and leadership of a company’s management team play an essential role in its ongoing operations and future prospects.
A change can introduce uncertainties that may impact the perceived sustainability of the business.
To address these concerns, clear succession plans should be in place to ensure a smooth transition of leadership roles. This could include making sure key people stick around once the deal is closed.
Engaging with the new management early on and assessing their alignment with the company’s mission and goals can also aid in maintaining the company’s going concern status and perceived value.
FAQs
Market value represents the price at which an asset would trade in a competitive auction setting. Going concern value, on the other hand, assumes a business will continue operating indefinitely and considers its future profitability and intangible assets.
The going concern principle assumes a company will continue its operations into the foreseeable future. This assumption is fundamental for financial reporting, as it ensures that assets and liabilities are valued appropriately, not just based on a liquidation perspective.
Going concern value assumes a business will operate indefinitely, factoring in future earnings and intangible assets like brand reputation. Liquidation value, in contrast, is the total amount that could be garnered from selling all of a company’s assets immediately, often at a discounted rate, without regard for its future potential.
Intangible assets, such as brand equity, intellectual property, and customer loyalty, play a pivotal role in determining a company’s going concern value. While these assets might not have a direct resale value like tangible assets, they contribute to a company’s ability to generate future revenue, thus elevating its valuation as an ongoing entity.
Conclusion
Evaluating the going concern value is a crucial aspect of business acquisitions, providing a comprehensive view of a company’s worth beyond just its tangible assets.
The process isn’t without challenges, from market volatility to potential management changes during the acquisition process.
However, by considering both historical data and forward-looking projections, and by carefully selecting the most appropriate valuation method, stakeholders can make informed decisions.
Whether it’s capturing the essence of a business’s past, present, and potential future, or ensuring that intangible assets are appropriately valued, a well-calculated going concern value stands as a beacon of clarity in the often murky waters of business acquisitions.
Are you a small business owner or aspiring acquisition entrepreneur looking to learn more about going concern value? If so, consider reaching out to Acquira to see how we can help.
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Key Takeaways
- Going concern value focuses on continuous operations and intangibles.
- Value is influenced by financials, market, and relationships.
- Various methods assess business worth with pros and cons.
- Market volatility and management changes affect value.
- Intangibles indicate future revenue potential.
Acquira specializes in seamless business succession and acquisition. We guide entrepreneurs in acquiring businesses and investing in their growth and success. Our focus is on creating a lasting, positive impact for owners, employees, and the community through each transition.